Get Started More Information
Agent Sign Up More Information
Testimonials More Information
Contact Us More Information
Agency Proposal

Ben’s Place

Unit 95, 10 Murphy Ct., Everton Park Queensland


Hi Ben, I’m here to help you sell your property!

My name is Ben Stokes and I represent an independent agency called Ben’s Realty.

I’ve been selling properties in Upper Kedron and surrounds for 15 years now. I’ve sold hundreds of properties like yours and have a proven process for getting quick results. After reviewing your Property Profile I know I could help you sell your place for a price well above your target price… and quickly!

Our Assessment

Diamond in the rough

An exquisite house on a beautiful plot of land.
This could set a suburb record.

We do a lot of work in Upper Kedron and most sales we see are in the $0.9M to $1.3M territory. 4 bedroom, 2 bathroom, 400-500m2.

Your house is a completely different territory. An unheard of 1,600m2 of land. Gorgeous views. Private fire pit area in the bush. Generous and spacious deck. Modern, luxurious fittings. It’s the kind of house we’d expect to see in Ascot, but with LAND.

We don’t foresee any issues with you selling for at least $1.4M. We actually expect we could sell this north of $1.6M at auction, which would set a record for the suburb.

We have the network, contacts and a diligent sales process to help make this a reality for you. We’d love the opportunity to talk you through this and help you get the price for this property that you deserve.

Unit 95, 10 Murphy Ct., Everton Park Queensland





car 1


room 1


room 1


Min Sale Price


Target Sale Price


Air conditioning

Alarm system



Built-in wardrobes





Fully fenced


Gas heating



Living areas

Open fireplace

Outdoor entertaining area

Pay TV access

Remote garage

Rumpus room

Secure parking


Split-system air con


Swimming pool

Water tank

Local Market Analysis

Everton Park

Median price for houses

Property market insights for houses

24 houses

available in the past month

63 sold

in the past 24 months

53 days

median time on the market

818 buyers



rental yield

Comparative Sale
79 Aberdeen Place, Upper Kedron, Qld 4055




car 1


room 1


room 1


SOLD for $1,337,000
November 1, 2023

Our Valuation


Based on the market trends and your particular
property features we would target this sale price
Marketing Strategy

Marketing Plan

Objective: Maximize property exposure to attract qualified buyers and achieve a sale at or above the target price.

camera (1) 1

Professional Photography and Virtual Tour

  • Arrange for a professional photographer to capture high-quality images of the property.
  • Create a 360-degree virtual tour to allow potential buyers to explore the property online.
list 1

Online Listings

  • List the property on major real estate websites and platforms.
  • Ensure the listing includes detailed descriptions, key features, professional photos, and the virtual tour.
like 1

Social Media Marketing

  • Utilize social media channels (Facebook, Instagram, LinkedIn) to promote the property.
  • Create targeted ads to reach potential buyers in specific demographics and locations.
mail 1

Email Marketing

  • Send out an email blast to our database of potential buyers and real estate investors.
  • Include high-quality images and a link to the property listing.
home 1

Open Houses and Private Showings

  • Schedule and promote open house events to invite potential buyers to view the property.
  • Offer private showings for interested buyers who cannot attend open houses.
bus-stop 1

Local Advertising

  • Advertise in local newspapers and real estate magazines.
  • Distribute flyers in the neighborhood and surrounding areas.
social 1

Networking and Realtor Outreach

  • Leverage my network of real estate professionals to spread the word about the property.
  • Collaborate with other agents who might have interested clients.
for-sale 1


  • Place a professional ‘For Sale’ sign on the property with contact information for inquiries.
feedback 1

Feedback and Adjustments

  • Collect feedback from viewers during open houses and private showings.
  • Make adjustments to the marketing strategy based on the feedback and market response.
business-report 1

Reporting and Communication

  • Provide regular updates on marketing efforts and outcomes.
  • Adjust the strategy as needed based on market feedback and changes.
Staging Strategy

Staging and Presentation Suggestions

Objective: Enhance the property's appeal to attract a wide range of potential buyers and create a lasting first impression.

home (1) 1

Curb Appeal Enhancement

  • Ensure the front yard and entrance are tidy and welcoming. Consider landscaping touch-ups, a fresh coat of paint on the front door, and adding potted plants or a new welcome mat.
  • Repair any visible exterior damage, such as cracked pathways or peeling paint.
dust 1

Interior Decluttering and Depersonalization

  • Remove personal items like family photos, memorabilia, and personalized decorations to help potential buyers envision themselves in the space.
  • Declutter rooms to make them appear larger and more inviting. This includes removing excess furniture and personal items.
pillows 1

Interior Design Touches

  • Use neutral colors for walls and major furniture pieces to appeal to a broader audience.
  • Add small pops of color with accessories like cushions, artwork, or plants to create a welcoming atmosphere.
fireplace (1) 1

Highlighting Key Features

  • Accentuate unique property features, such as a fireplace, balcony, or swimming pool. Ensure these areas are clean and well-presented.
  • Arrange furniture to showcase the usability and spaciousness of each room.
table-lamp 1

Lighting Enhancements

  • Maximize natural light by opening curtains and blinds during viewings.
  • Ensure all light fixtures are working and consider adding lamps to brighten darker spaces.
kitchen 1

Kitchen and Bathroom Focus

  • Clean and declutter kitchen countertops, leaving only a few decorative items.
  • Ensure bathrooms are spotless. Consider adding fresh towels, a new shower curtain, and quality toiletries for display.
water-tap 1

Minor Repairs and Touch-ups

  • Fix any minor issues, like leaky faucets, squeaky doors, or loose handles.
  • Apply a fresh coat of paint where necessary, especially in high-traffic areas.
flower-bouquet 1

Creating a Sense of Lifestyle

  • Stage each room to suggest a desirable lifestyle. For example, set the dining table elegantly or arrange outdoor furniture invitingly.
  • Use scents subtly, like fresh flowers or baked cookies, to create a pleasant and homely atmosphere.
blueprint (1) 1

Floor Plan and Virtual Staging

  • If applicable, provide a professional floor plan to help buyers understand the layout.
  • Consider virtual staging for online listings, showing potential furniture arrangements and design options.
discuss 1

Professional Staging Consultation

  • For properties that may benefit significantly from staging, suggest a consultation with a professional home stager for more tailored advice and services.

“As a real estate agent, ListBetter has opened up a whole new world of opportunities for me. I’ve been able to connect with clients I wouldn’t have met otherwise. The property profiles give me all the information I need to tailor my proposals effectively.”

Sandy Lee
Adelaide SA, Australia

“I was nervous about selling my first home, but ListBetter made the process so much easier. The platform guided me through creating a detailed property profile, and the agents who reached out were incredibly professional and helpful. I felt in control and supported throughout.”

Jane Hegarty
Gold Coast QLD, Australia

“Finding an agent has always been a gruelling experience. It’s hard to know who to trust – and you rarely have time to compare your options properly. ListBetter helped make this process easier and we couldn’t be happier with the agent who helped us list our house. We got a record sale for Upper Kedron!”

Ben Stokes
Everton Park QLD, Australia

“We had to sell quickly and I wanted to be sure we’d get the best price. Approach, experience and relevant examples in our area we’re really important. I hadn’t heard of ListBetter before but a friend put us on to it. We got 4 agent proposals back in under 48 hours. Our chosen agent then sold our property in 4 weeks for more than we’d hoped. We couldn’t be happier with the process and the results.”

Cel Thickins
Melbourne VIC, Australia

“Listing my apartment on ListBetter was a game-changer! I received several competitive proposals from top-notch real estate agents within days. The platform made it easy to compare their track records and commission rates. Thanks to ListBetter, I sold my apartment above the asking price!”

Liz Gleeson
Neutral Bay, NSW


Timeline and Process for Property Sale

Objective: Outline a clear and efficient timeline for the sale process, ensuring transparency and setting realistic expectations.

Week 1-2: Preparation and Listing
  • Day 1-3: Initial property inspection and valuation.
  • Day 4-7: Staging and professional photography. Finalize listing details.
  • Day 8: List property on market. Begin online and local advertising.
Week 3-4: Marketing and Viewings
  • Week 3: Launch social media marketing campaign. Distribute email marketing materials.
  • End of Week 3: Host first open house.
  • Week 4: Schedule private showings as requested. Continue marketing efforts.
Week 5-6: Review and Negotiation
  • Week 5: Collect and review feedback from viewings. Adjust marketing strategy if necessary.
  • Week 6: Review offers received. Begin negotiation with potential buyers.
Week 7-8: Finalization and Closing
  • Week 7: Finalize offer acceptance. Begin closing process, including legal and financial paperwork.
  • Week 8: Final inspections and settlement. Hand over keys to the new owner.
Post-Sale Follow-Up
  • Post-sale check-in with the seller to ensure satisfaction and gather feedback.

Fee Proposal

Objective: Present a transparent and competitive fee structure that aligns with the value and services provided.

Commission Structure

  • Standard commission rate of 2.5% of the final sale price.
  • For example, if you sell for $1,400,000 this would equate to a fee of $35,000This commission covers all aspects of the sales process, including marketing, staging consultations, open houses,
  • negotiations, and closing.

Performance-Based Incentives

  • If the sale price exceeds $1,400,000, the commission rate for all sale proceeds exceeding target increases to 5% to incentivize maximum value.
  • For example, if you sell for $1,600,000 we would receive $35,000 for reaching target and then an additional 5% x $200,000 = $10,000 ($45,000 in total)

Marketing Fees

  • An upfront marketing fee of $2,000, covering professional photography, virtual tours, online listings, social media advertising, and printed materials.
  • This fee ensures that your property receives the best possible exposure in the market.

No Sale, No Fee Guarantee

  • Commission is only payable upon the successful sale and closing of the property.
  • If the property does not sell, no commission fee will be charged.

Additional Services

  • Additional services, such as professional home staging or extensive home improvements, may incur separate fees. These will be discussed and agreed upon in advance.

Payment Terms

  • Commission and fees are due at the time of settlement.
  • Detailed invoices will be provided for all fees and services.

Comparison with Market Rates

  • Our fee structure is competitive and in line with current market rates.
  • We ensure transparency and value for the services provided, aiming for the best possible outcome for your property sale.